Luden Sandelton is the meek president of a company that manufactures bars of soap. When the advertising campaign for the latest line of soap is deemed a failure, Luden has no choice but to fire his artist wife Willa who designed the artwork for said campaign. However, the greedy and unfaithful Willa has her own deadly ideas about rectifying the situation.

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  • The title comes from the old Ivory Soap advertising slogan that their soap is 99 and 44/100 percent pure. John Frankenheimer also directed a 1974 film entitled 99 and 44/100% Dead.


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